Post by Romuald on Jun 23, 2020 19:50:06 GMT 2
Une histoire de Boisis, svp? (pour l'éducation des masses, et puis on apprends toujours quelque chose)
Cycles-Boisis 1995
The area around and including the Avenue de la Grande Armee was at the very heart of the French cycle industry, until around 1980 when the motorbike companies such as Honda and Piaggio started to ease out the likes of Oscar Egg, Mercier, Motobecane, Lejeune, Wolber, Gitane and Raliegh. Peugeot had a large store further down the Avenue at which it based its Pro team HQ. Directly across the road from BOISIS there was Cycles Branton, the HQ for the Lejeune marque in Paris..while two doors away was the HQ of Bianchi. In a street at the back of Boisis there was Pan-Cars who distributed Benotto.
Within a radius of about 200 metres a visitor could inspect the best the French cycle industry had to offer, in shops owned by the likes of the Danguillaume family (Mercier shop) Chaplait (Gitane) etc.
Philippe Leroy who took over Cycles Boisis in 2002, stated that in its heyday, m- in the 60s and 70s, the Avenue boatsed as many as sixteen top-class bike shops - truly a Mecca for the connoisseur
BOISIS was not tied to any brand although No 13 was the registered address for the Spanish brand BH. Boisis could always be relied on to have a handful of Colnagos hanging from the wall alongside rarer Special Boisis.
The window display was always quite wonderful to examine as the firm always had a full display of the latest in exotic equipment; it was in this vitrine that I met up with my very first TOUT MAVIC groupset !
Cycles Boisis was all about high-end products - the very jewels of the cycle industry.
The area around and including the Avenue de la Grande Armee was at the very heart of the French cycle industry, until around 1980 when the motorbike companies such as Honda and Piaggio started to ease out the likes of Oscar Egg, Mercier, Motobecane, Lejeune, Wolber, Gitane and Raliegh. Peugeot had a large store further down the Avenue at which it based its Pro team HQ. Directly across the road from BOISIS there was Cycles Branton, the HQ for the Lejeune marque in Paris..while two doors away was the HQ of Bianchi. In a street at the back of Boisis there was Pan-Cars who distributed Benotto.
Within a radius of about 200 metres a visitor could inspect the best the French cycle industry had to offer, in shops owned by the likes of the Danguillaume family (Mercier shop) Chaplait (Gitane) etc.
Philippe Leroy who took over Cycles Boisis in 2002, stated that in its heyday, m- in the 60s and 70s, the Avenue boatsed as many as sixteen top-class bike shops - truly a Mecca for the connoisseur
BOISIS was not tied to any brand although No 13 was the registered address for the Spanish brand BH. Boisis could always be relied on to have a handful of Colnagos hanging from the wall alongside rarer Special Boisis.
The window display was always quite wonderful to examine as the firm always had a full display of the latest in exotic equipment; it was in this vitrine that I met up with my very first TOUT MAVIC groupset !
Cycles Boisis was all about high-end products - the very jewels of the cycle industry.
www.flickr.com/photos/cyclecrank/albums/72157624201394696/